Continental, Bridgestone, Pirelli, Michelin… don’t you ever feel tired of hearing or using these brands year after year? Well, many in the UK probably are; especially when there is an excellent alternative in the form of Maxxis.
A Brief Background
The fundamental aim of Maxxis is to retain the loyalty of their customers. So how do they do that, you may ask? It’s simple. They create some of the best tyres in the world for cars, trucks, bikes and many more.
However, things were not rosy in the beginning. Established in 1967, Maxxis started as a small scale tyre manufacturer in Taiwan. When they were able to overcome the initial hurdles and become the world’s best tyre producer for bicycles, they were able to turn their fortunes.
As of today, Maxxis can proudly boast of creating tyres for nearly all kinds of vehicles. They have operational units in China, Great Britain, Germany, Japan, and Holland, to name a few. Also, they export tyres to as many as 180 countries across all continents.
Now, that, my friend, is what you call impressive!
Having said all of these flowery facts about the brands, we would indeed be remiss if we don’t mention that despite all of these achievements Maxxis has not lost sight of their humble beginning. It is this attitude that has enabled them to create outstanding Maxxis Tyres in Ripley and other places over the last five decades.
But is that all that drives them? There must be a specific set of principles that they adhere to. We bet you are excited to know about these!
So, here they are. As per the norms, let’s start off by their mission and vision statements.
To earn the worldwide respect of their customers and become a renowned brand across the globe!
Although it might hear a bit cliché, it’s 100% genuine when they say that their purpose is to create state-of-the-art products for their customers. And, of course, to ensure they receive the highest quality of service as well.
It’s not that easy to stick to these goals without following a particular set of values like hard work, creativity, and the most important of them all, integrity. It is these values that have guided them for the last 50 years and led them towards winning the hearts of millions around the globe.
Following Is A List Of Awards, Honours And Recognition They Have Been Able To Garner:
- Shanghai GM Best Supplier Award.
- Ford Motor Company World Excellence Award.
- Japan’s TPM Excellence Award.
- Yamaha Supplier Excellence Award.
- Ford Motor Company Q1 Quality Award
And the list goes on!
So, still think Maxxis is an underdog? That’s for you to decide. But, one thing’s for sure- they are not far away from the so-called big boys of the tyre manufacturing sector.
In the meantime, why don’t you visit a garage like MG Auto Motorsport Ripley? They maintain an extensive collection of Maxxis tyres, which might very well blow your mind.